CES 2025: Entrepreneurs, Visionaries, and Behind Closed Doors
CES 2025 in Las Vegas was a sensory overload, with a colorful mix of people, tech startups, global giants, and entrepreneurs showcasing their latest innovations. Still, as a Silicon Valley resident, it’s tough to be truly impressed. However, seeing small nations step up with entrepreneurial spirit and national support is refreshing and promising for the global future. It’s great to see them securing a place at the table, even if their official representatives’ overenthusiastic cheerleading sometimes overshadows the substance.
But the real action at CES isn’t in the flashy displays — it happens behind closed doors. While the demos catch the eye, the crucial business takes place in private meetings where multimillion-dollar contracts are negotiated, strategic partnerships are formed, and key hires are made. This is where the real future is shaped. For small nations, gaining access to these high-level discussions is the true challenge. Attending a conference once a year isn’t enough; it’s about consistently showing up in these rooms where decisions are made.
CES 2025 highlights that innovation isn’t just about the tech on display — it’s about the relationships being forged, the teams being built, and the business decisions that will ultimately drive the industry forward.
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